The M_Coach project falls very well under the broader intention of the EU to incorporate social inclusion issues in the context of sport, since such activities provide opportunities for marginalised and underprivileged groups to interact and integrate with other social groups.
The social and societal contribution of sport does not always reach its full potential, given that the membership of sports clubs remains comparatively low amongst women and a variety of marginalised and underprivileged groups. Many of these groups are also under-represented amongst sporting professionals and volunteers or members of committees and governing bodies, whether at local, national, or European level. As shown by a recent report of the EU Fundamental Rights Agency, racism, xenophobia and other forms of intolerance continue to pose problems in European sport, including at amateur level.
Nevertheless, although the facts are already there and there is enough awareness around this issue, not much has been achieved so far..